Direct mail
Direct mail for Jacksonville businesses
There's more than one way to reach a mailbox, and the cheapest one isn't always the one that works. We'll help you pick the mail that fits your goal and the customers you're trying to reach, across Northeast Florida — Duval, St. Johns, Clay and Nassau counties.
How to choose
Three honest routes to a mailbox, and who each one actually fits.
Solo direct mail
when you want control
Your piece, your list, your timing — nobody else's offer beside it. You choose exactly who receives it, down to the household. The highest cost per piece, and the most precise.
Every Door Direct Mail (EDDM)
when geography is the target
Mail to every address on a postal carrier route without buying a list. Ideal when anyone nearby could be a customer — restaurants, home services, a new location. Cheaper postage, less precision.
Shared and cooperative mail
when budget is the constraint
Share the mailing cost with other local businesses. The lowest cost per household by some margin — but you're sharing attention, so the format you're in matters a great deal.
Solo mail and targeting
Custom postcards
Designed, printed and mailed — the easiest format to test an offer with.
Mailing lists and data
Built around who actually buys from you: neighborhood, carrier route, or household traits.
New movers and new homeowners
People who haven't chosen their plumber, dentist or pizza place yet. Timing is the whole advantage.
New from Reach
Exclusive Reach
A cooperative mail program built so your ad isn't competing for attention on a shared page.
Exclusive Reach is a 6.5 × 9 folded booklet mailed to local households. Every advertiser in the book gets the front and back of a full page — not a slot beside three competitors, and not a loose insert that falls out of an envelope. Your offer sits on its own spread, with room to explain what you do.
It's the format we'd want if we were the advertiser: the economics of shared mail, without giving up the page.
The page is yours
for offers that need more than a coupon
A full page to yourself means room for the before-and-after, the credentials, the guarantee — whatever actually makes someone call you.
Households that can say yes
for considered purchases, not impulse buys
Gated communities in Duval and St. Johns County, chosen for home value, household income and family size. If your work is a five-figure decision, these are the mailboxes worth the postage.
Eleven times a year
for staying in mind until they need you
Nobody replaces a roof the week your postcard lands. Mailing nearly every month means you're already familiar when the need finally shows up.
One neighborhood, or all three
for matching a real service area
Three booklets, three maps. Take the one that matches where you actually work, or all three if you cover the whole First Coast.
Who receives it
The list is built to these criteria:
- Inside gated communities across Duval and St. Johns County
- In homes valued at $750,000 and up
- At household incomes of $150,000 and up
- Two and a half people or more per home — families, with the spending that comes with them
Where it mails
Three booklets, each mailing to 15,000 homes — 45,000 households when all three run together.
Booklet 1 — The Beaches
15,000 homes
- 32082
- Old Ponte Vedra · N. Roscoe Blvd. · Plantation Country Club · Marsh Landing Country Club · Sawgrass Country Club / Oakbridge · Sawgrass Country Club TPC · Sawgrass Country Club Beachside
- 32250
- Jacksonville Beach · Intracoastal West · Ocean Dr. · Paradise Key
- 32233
- Atlantic Beach · Beach Ave. · Selva Marina · Ocean Walk
- 32266
- Neptune Beach · First St. Oceanside · Miramar & Neptune by the Sea
Booklet 2 — East Jacksonville
15,000 homes
- 32224
- Pablo Creek · Jacksonville Golf & Country Club · Glen Kernan · Palermo · Vizcaya · Highland Glenn · Seven Pines
- 32246
- Tamya · The Woods · Terra Costa
- 32225
- Queens Harbor · Hidden Hills · Fort Caroline
- 32256
- James Island · Hampton Park · Deerwood · Deer Creek · E-Town
Booklet 3 — St. Johns County
15,000 homes
- 32082
- South Roscoe Blvd. · Sawmill Lakes
- 32081
- Marsh Harbor · Coastal Oaks · Del Webb · 20 Mile Rd.
- 32092
- St. Johns Golf & Country Club · South Hampton Golf Course · Shearwater · World Golf Village
- 32259
- Cimarrone · Julington Creek · Beach Walk
- 32095
- Palencia · La Catalina
When it mails
Eleven mailings a year, January through November — so you're in the mailbox nearly every month, not once a season.
Where your ad can sit
Inside the book
A full page, front and back. Both sides are yours — run one message across the two, or an offer on one side and your credentials on the other. Take it in one booklet, two, or all three.
Cover positions
Four premium slots in each booklet, sold separately and in addition to an inside page:
- Front cover
- Inside front cover
- Back cover
- Inside back cover
There is one of each per booklet, so covers go early. Ask what's open for the next mailing and we'll tell you straight.
Programs for restaurants
Restaurants do better with a rhythm than with one big mailing. Birthday clubs reach people in the week they're already planning to go out. New-mover programs reach households before they've picked their regular spot. Both run on a schedule, so you're not starting from zero each time.
Common questions
How much does direct mail cost?
It depends on three things: the format, how many households you're reaching, and whether you're mailing to a list or a carrier route. A small EDDM run and a targeted solo mailing can differ several times over per piece. Tell us what you're trying to accomplish and we'll put real numbers against it — after we understand the goal, not before.
How much does EDDM cost?
EDDM postage is lower than standard addressed mail because you're mailing every address on a route rather than a selected list. Printing is usually the larger share of the cost. The honest answer depends on piece size and quantity, which is a short conversation.
Does direct mail still work?
For local service businesses, restaurants and retailers, it still does — partly because fewer competitors are doing it well. What doesn't work is mailing everyone, mailing once, or mailing something that looks like junk. The targeting and the piece decide the outcome.
How do I do Every Door Direct Mail?
You choose carrier routes, print a piece that meets the postal size requirements, bundle it the way the Post Office expects, and drop it at the right facility with the right paperwork. We handle all of it, or we'll show you how it works if you'd rather run it yourself.
Tell us about your mailing
A few questions so the first conversation is a useful one.
Rather talk it through now? A real person picks up the phone.
Call us: 904-568-9584